"Music gives a soul to the universe."
The above quote is attributed to none other than Plato.
Although he uttered these words thousands of years ago, he knew exactly what he
was talking about. You don’t have to be a musician, or a philosopher, to
understand how influential and powerful music is. Everyone has been listening
to the radio, and then a special moment sneaks up on you. Sometimes, this
moment is happy, sometimes sad. It can be inspiring or infuriating. Clearly, music means different things to
different people. It sets the mood for emotion and conversation. Since we want
to create an exciting atmosphere, it is crucial to pick the right music for the
Helping Hands Webcast.
Our director, Pete Barrett, has spent the better part of two
days combing through 22 discs of library music. However, this is not music that
anyone will recognize. Rather, it is simply music with a specific mood, flavor,
or feel. He is specifically focusing on happy, energetic, and hopeful moods. I
suggested just using the soundtrack to Space Jam. For some reason this idea was
shot down pretty quickly.
The selected music will be used to play going into and
coming out of promo breaks. In the broadcast industry, this is called “bump
music.” Finding the right bump
music is essential to presenting a professional production. Think about it.
What if you were watching FOX 4 News at 5, and they start blasting U2’s“Vertigo” before they roll into a commercial. This could really turn some
people off (although I cannot fathom anyone disliking U2…). Or what if you turn
on KCTV 5 News at 9am to hear Jay Z’s “99 Problems”? Again, I’d be into it….but
something tells me I am in the minority.
We want music that will keep people tuned in, keep donating,
and encourage people to tell their friends about the Helping Hands Webcast. The
correct music is only one small puzzle piece to this intricate broadcast.
September 13th is creeping up on us, and we still have many things
to accomplish. But have no fear; it will be an event to remember, and an event
that will affect one awesome family in a very awesome way.
In the mean time, we highly encourage you to check out the
Space Jam soundtrack for your Sunday listening pleasure.
Check us out on Twitter @HelpingHandsWeb for live tweeting during our broadcast!
-HHW
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